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Players Bryant Nike ad campaign shot flew over the snake pool 2008-05-26 14:35:37 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [Source: TOM network] Print & nbsp; Close & nbsp; & nbsp; & nbsp; This season MVP Kobe Bryant in the Western Conference finals opener in the second half to help the Lakers successfully reversed angry Spurs described as bright. Most happy than Nike, in order to take advantage of Bryant's popularity surge, Nike Kobe Bryant recently shot a new shoe ad. & nbsp; & nbsp; & nbsp; shooting ads place provided on a large playground, the scene has a simple basketball, basketball in front of a large pool, there are a lot of python, Bryant's task is flying from the top of the pool past dunk. & nbsp; & nbsp; & nbsp; Although Bryant on the basketball court of the emperor, but his courage in life is very small especially afraid of snakes, the staff tried to help him just a little touch up A still you scared to jump out. Bryant saw the snake has been directed more to the back hand, it is clear that if he can not finish this task is necessary and as partners of these snakes. & nbsp; & nbsp; & nbsp; this advertising is to show Bryant jumping ability, shooting advertising Nike also find some frequently appeared in supporting roles in Hollywood movies actor. A lot of people want to use the pedal overflew the pool did not succeed, they frequently fell into the water terrified, Bryant both pleased and this fear aside. & nbsp; & nbsp; & nbsp; and finally the turn of the Kobe Bryant let the staff to help pedal aids removed from the jump, bounce him to leap on its own pool, you know just the staff and added a bag full snake. Bryant shipped a few run-up a few steps in front of the ball pool leaping dunk success, the action at one go. & nbsp; & nbsp; & nbsp; after deduction Bryant finished basket and field fans to celebrate, they are incredible dunk was incredible Kobe Bryant, the flight time and length of the very many people incredible, fans Bryant dunk noted this action adds computer graphics, this distance than the year Michael Jordan dunk from the free throw line dunk but also a lot away, so the credibility is not high. Related news2015 in October, Wade Lining Road 4 is about to officially hot coming, and before this Wade has been the first for us personally exposed a variety of color. Shoes will be officially debut this month, the specific information is not yet identified, please look forward to! The following is the Wade Pro exposure of some of the Wade Road 4 color. source: Lining basketball to August this year, steady growth, production and operation of China textile enterprise sales booming, enhance efficiency, more than 40000 households during the above scale textile industrial enterprises in total industrial output value year-on-year growth of twenty-two jordan retro 14 white/fuchsia blast/black point nine nine percent, industrial sales output grew twenty-two point eight eight percent. the latest statistics from the Chinese Textile Industry Association show that in August this year Chinese textile and garment, shoes, cap manufacturing enterprises in total industrial output value increased by Twenty-three percent, chemical fiber manufacturing enterprises in total industrial output grew by twenty-seven point four percent. (Editor: admin) the day after tomorrow, the closing ceremony of the grand Party will be on the stage; "Chinese Kung Fu" will be full performance to climax. In 8, the opening ceremony of the testimonials "Taiji palm", at the closing ceremony has become a "Shaolin leg" -- about 200 Shaolin, will show their legs "Kung Fu to the world". yesterday, this is a group of Kung Fu Shaolin Tagou Wushu school responsible person in an interview with reporters, the first disclosure of some of the details behind the program. a pair of "Kung fu shoes" weighing 30 jin the opening ceremony is the debut of "Tai Chi" white people, the closing ceremony of the kung fu kids wear is a flash clothing fabric, in light of the light will emit more "dazzle" color. Assistant coach Tagou Wushu school Zhang told reporters, in addition to the visual eye-catching, Kung Fu students "skills" can let the world shocked the audience. After the news that they will tie the karate kid an instrument in the leg, performing skills "jumping dragon", in fact, this device is a kind of special shoes, and the design principle of the use of ancient weapons of bow and arrow as auxiliary equipment when springing. Do not underestimate this "Kung fu shoes", the average person to wear basic, even step can not step, a shoe weighs 15 Jin, a pair of shoes 30 jin! stage 5 minutes, "a year" Taiwan wear weigh 30 pounds of Kungfu shoes, kung fu kids in the 5 minute show, not only will be arranged in a variety of shapes, but also turning maneuvers, looks shenqingruyan! What a leg "magic" is how to do? Is the so-called "Taiwan 5 minutes a year, this batch of kung fu kids as early as a year before the start of training. "It's not so easy to jump up when you put on these shoes."." Zhang said, "at the beginning of the feet, who are" not live ", do not jump, and stand firm are difficult. When I first started practicing kung fu, boys tied sandbags on the foot, then for a long time, it is easy to leak and sandbags, replaced by steel plate, despite the multiple protective measures, their feet and the plate contact parts or grind a thick calluses. The closing ceremony, formally dressed in "Kung fu shoes", is made of high-tech materials, but from the needs of the program performance, still can not achieve lighter weight. the opening and closing ceremonies are the two Cheap foamposites for sale batch of different "Kung Fu boys" forthcoming at the closing ceremonyin addition to the nickname "Batman", Battier also has a nickname called "President". The launch of PEAK, zoom Battier 3, good will "President" leader reflected. So the appearance design of 3 zoom atmosphere is very obvious, but also reflects the PEAK Chinese style in the form of local characteristics, especially the ancient horse heel is more exquisite pattern. The three generation of boots also applies three cushioning technology, while retaining the previous TPU support and TPU tray design. But in the sole design more clever, with damping rubber of different density processing in different points on the soles, and on the upper thickening treatment, better keep your feet fixed on the shoes, so let the athletes more accord with human body mechanics when wearing sports shoes. (responsibility editor: Li Qi)3 22 is American football player J.J. Watt in Houston, Dezhou birthday, although Watt was held last season because of a back injury, but on the way after receiving treatment, he is also the rehabilitation work, the 28 year old Watt into the league in just 6 years, has become a defensive player star level the injured, it is the biggest enemy of athletes, maybe this year his biggest birthday wish is to continue playing for health. Reebok JJ I Trainer color light blue tone is the birthday to sway in the spindle, pigment ribbon, lace holes on Liquid Foam liquid shock insole, outsole and lining area, little more like ink on the cake chocolate chips, and shoes with performance configuration can refer to the previous station reported. Reebok JJ I Trainer is now available in a foreign color birthday? Reebok official website purchase, men's shoes are priced 99.99 dollars, 74.99 dollars. Reebok also sends out the cake of training shoe appearance to bless Watt's birthday. I, never, thought, have, my, shoe, &, I, definitely, never, thought, I'd, a, birthday, cake, version, of, get, my, own, shoe., Crazy,..., Thank, you, @Reebok, own, pic.twitter.com/axKWb5GobV, I'd - JJ Watt (@JJWatt) March 22, 2017 source: WEARTESTERS / ChronThe adidas ZX Flux series has considerable diversity, and this time it was made of Weave weaving, with different textures. In addition, the upper part can be sewed with different patterns through sewing threads, and the utility model becomes more interesting after matching with the original shoes face. source: Eukicks in the face of the upcoming Christmas brand? Under Armour also unveiled its products around the Christmas color, this time exposure of the two pairs of Under Armour Anatomix Spawn? The Christmas color, Christmas red with a pair of iconic elements, while the other two are elected on the brown shoe body collocation Plush it is reported that this has to do with, two color in Americ Cheap air jordans for sale an stores selling limited limited. source: solecollector?Nike Special Field Air Force 1 Mid "White" in Taiwan in June 30th for specific shops sold, priced 4900 yuan for you, we currently have announced prospecting shoe finishing selling dealer link in the Facebook way, the actual selling way and the place to store transaction mechanism please announcement. The shoes sold more messages can also be a reference station listing report. is the world intellectual movement of source: NikeMichael Jordan son Marcus Jordan conceived opened TROPHY ROOM shoes store, because his identity also let the store has not yet opened in the shoe fans highly attention, while the day before finally officially in the United States Orlando Disney Springs shopping park opened, selling the goods to Jordan Brand products as the main wall hangs Jordan precious family photos, like the two sons of Jefferey, Marcus and Jasmine when traveling daughter Disney park to remain under the MJ Memorial, and his ex-wife's photo and so on, just like home furnishings in general. Before we have the opportunity to visit Orlando in person, let's look at the scene in the shop and see the scene through the photos shared by American shoe media Sneaker News. to the display wall ceiling height of a princess Air Jordan 1~30 placed on behalf of the whole series is suit for the store to create special 1 of version 1 (more single real shoes as can refer to the Sneakerr News report, also in front of the wooden link) transparent glass cabinet also has some unpublished rare styles of sale, such as Jordan Brand Justin Timberlake Legends of the Summer "concert tour to create a series of shoes, Macklemore Air Jordan 6, Usher Ramond Usher Air Jordan, 3 golden Kobe Bryant player version and Michael Jordan Pro signed memorabilia, that name is called TROPHY ROOM, there are some powerful exhibits is a very normal thing (laughs). Marcus Jordan is to store consumer shoes fans signature, while the box wrote "Welcome To The Family", this should be is he expected unique atmosphere through TROPHY ROOM to share with you. 's Air Jordan 11 Low is expected to launch this year. (hey, sneaking! ) 's dad, Michael Jordan, appeared to congratulate his son, a preview of the night before the opening. 2002 starred in "home shoe" Lil Bow Wow are also invited to the scene, he was not only in the movie as a accidentally picked up Jordan shoes and have children in private overage skills, also Marcus and Jordan are good friends. live review film Stephen Curry - Under Armour Curry 4 Kevin Durant KD10 Klay Thompson - Nike - ANTA KT 2 Andre Iguodala Kobe A.D. 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One of the most popular is the 2000 second generation, Jordan Trunner LX, to replace the lacing system with double straps, and the use of different materials to enrich the uppers, even pure tone design does not feel monotonous, and the woven fabric instep, more to the original fixed support film tribute means, eye-catching Volt fluorescent color through the shoes, and the material is reflected in heel point, perhaps Jordan Trunner LX is to point to accord with the special color tone. Jordan Trunner LX Energy 'Volt' color is currently available in major foreign distributors, priced at 140 euros, model 917424-705. source: HANON custom shoes in recent years more and more popular, the master of natural Aochu fame by many popular brands, this time with SBTG Puma from Singapore and Japan's well-known shoe store Mita sneakers three party jointly launched the "First Contact" series of cooperation, the artists will be familiar to him military style into Clyde above, the overall design is still very recognizable, contrast details of the site to do is quite distinctive, the two models will be sold on 11/14, SBTG and 11/20, 21, will participate in Puma special activities in Harajuku store, want to contact with idol friends can look at the reference. news source: shoesmasterWe saw a couple new pairs of Chucks on Monday and it looks like Converse has elected to continue this trend. Here we see; Kiwi illustrator Dennis Juan Ma s contribution to this part 'of One Star' s 100th anniversary celebration. The canvas Hightop & nbsp; is done in bright orange and red with a white sole to brighten up the holiday season. We; ll let you know once "they are ready for release and how much you can expect to drop. Find the original; drawing for this concept after the jump. Via; Cool Hunting. 1.jpg (43.23 KB, download number: 0) download attachments saved to the album 2008-11-6 10:22 upload 2.jpg (32.43 KB, download number: 0) download attachments saved to the album 2008-11-6 10:22 upload 0.jpg (65.39 KB, download times: 0) download attachment save to album 2015-2-11 upload at 13:48 1.jpg (103.16 KB, download times: 0) download attachment save to album 2015-2-11 upload at 13:48 2.jpg (99.08 KB, download times: 0) download a foamposites for cheap ttachment save to album 2015-2-11 upload at 13:48Nike WMNS Air Force 1 High PRM black and silver color sale soon 2015-08-24 10:52:44 Nike recently for its classic shoes Air Force 1 High introduced a latest color, the designers use black suede with silver shoes ice cracks binding structure, and because of the color of the collision is very strong, so as to We brought a strong visual impact. Upcoming autumn when they undoubtedly our best wild assistant. It is reported that the shoes will soon fully available for sale, item number 654440-003, interested friends may wish to continue to look at it. & nbsp; ANDSUNS x mita sneakers x Reebok joint shoes physical exposure 2014-02-24 20:58:08 famous shoe shops & nbsp; mita sneakers at the end of the occasion, invited to the two old friends - sports brand Reebok and Japanese fashion units & nbsp; ANDSUNS, tripartite presented to us a joint footwear. The joint works to trump a joint model & nbsp; Insta Pump Fury modeled departure, the Israeli army green and black tone on a white midsole combined with black ink to detail, strong military flavor. It is reported that the shoe will be held December 14 at the & nbsp; mita sneakers pre-empt the sale. Nike Dunk High "Blazer Pack" 2013 New color tushang 2013-12-08 23:29:31 Recently, the network exposure of five bright color of the Nike Dunk High "Blazer Pack" products, all color version in 2013, the entire white shoes with white soles body Swoosh, and a white lace white lining. And were using yellow green blue pink purple color to match the colors of the full deduction. Nike Air Pegasus 83 is now on sale 2014-05-06 22:47:45 Paragraph color 2014 ?? Nike Air Pegasus 83 shoes now on sale. Uppers mesh material with suede material, while ensuring breathability while providing a good texture, white and blue and white midsole is very fresh, red shoes makes a good impression at first sight. Currently the official website of Nike shoes have been on sale, like a friend to try.& nbsp; & nbsp; & nbsp; [Chinese shoes Network - News Analysis] Whether traditional sports brand, new sports brand, or fast fashion brand, almost simultaneously discovered the "strange" gender. Nike CEO's daily word a little change. "2013 Nike trainers were 40,000 times the project training", "nine million women downloaded Nike + Running app" "Our digital community with 65 million women have good relations," "sports and fitness are driving Global women's lifestyle changes, the gym in the world, the number of the women's movement than men's for the first time, the pace of development of fitness and health management class App is also far more than other categories of App "...... Listen in late October 2014, this sporting goods manufacturer's 2015 spring and summer series of produc cheap foamposites for sale t launches woman, face hundreds of media, CEO Mark? Parker (Mark Park) said the number of times "Women" is the word. This is not just because of the limits set by the theme of the conference. Earlier in 2014, the first quarter earnings conference on Parker had frequently mention "female" this keyword - a total of up to 21 times. You know, all along, "innovation" is the executive usually the most mentioned words. Nike employees, this phenomenon is rare. Of course, the new keyword usually corresponds to a new business goals. At the press conference, standing center stage scenery Black Mark Parker say the most important figures:? "I hope the 2017 fiscal year, our (female products) revenues can be added $ 2 billion to reach 7 billion dollar. "Earlier media reports more straightforward expression, Nike hopes to reach $ 36 billion total revenue in 2017, which contributed to income women's products occupy 20 percent of total revenue. When Parker made the remark a month in New York, the trend building, November 29, Nike in Shanghai ICC iAPM four established China's first women's experience store officially opened. This is following the United States Newport Beach (Newport Beach) the first woman products experience store, the world's second woman experience stores. The store is equipped with a Nike + gait analysis system, the experience of those in the treadmill, the clerk will record the running speed on the iPad, while shooting two videos running on the back and side. numbers and store only illustrates one side of this ever-expanding market segment. Prior to a month, Nike's rival Adidas in Beijing Financial Street (12.33, 0.00, 0.00%) Shopping woman goods store opened. Early December 2014, Adidas in the Pacific Ocean in Chengdu Tianfu shopping center and Cade woman products stores have opened. In addition to running, training, yoga, range of products, in the women's products store, Adidas will also cooperate with the designer Stella McCartney products placed in the display area. said stores open plan, is 2013 Adidas started to increase investment in women's sports market segment continues - started a campaign called "In the name of the sisters' marketing campaign, and even hired a Hebe Hebe is spokesperson. General Manager of Greater China director of Adidas Group High Skyline (Colin Currie), said: "Women's products have always been our fastest-growing business in China in one category." In 2014, on different occasions, executives from Adidas Greater China region will be mentioned during the event Women 's products contributed 40% of sales, as well as double-digit growth in 2013 women's product sales. "We are aware of China's market potential is enormous, after 2013 women's series of marketing activities, we significantly increased the rate of store visit." Vice President of Mark jordan 3 katrina 2018 eting Adidas Greater China Meng book Man (Simon Millar) said. Although this group of single region-specific sales figures could not be reflected in the earnings report, but it can explain the giant is on this segment of the market into a huge concern. Such signs have been found in third-party organization. Marketing consultancy Euromonitor (Euromonitor) at the end of study will be updated annually clothing FMCG companies in the market analysts ???? impression, after the expansion of the end of 2013 at the end of the survey interview, she found that many companies put forward for women market new growth plan. "There are even companies mentioned in the shoes product growth will be greater than men's," she told the "Business Weekly" said, "Of course, this and other market factors, but also with shoes market sales base is relatively small relationship. " Adidas and Nike shop woman staggered opening time is a typical sign of this battle of the female consumer. Over the past few years, not only is the traditional international sporting goods companies targeting the women's sports market, other action sports company also confirmed from the side of the market research institutes and consulting firm judgment. Competitive products for the women's movement has been launched on a global scale. In 2014, after Hong Kong, Lululemon in Shanghai also opened an exhibition to showcase the clothing and yoga mat products. This company only focus on producing sports like yoga products. Another sports brand Under Armour hired supermodel Giselle in 2014? Bundchen as a spokesperson. Bundchen starred in commercials Slogan "do what I want" (I Will What I Want) is a tribute to act under pressure, directed at the female audience, which has been downhill athlete Lindsey? Vaughan (Lindsey Vonn) response. Additionally, Under Armour also introduced specifically for the female fitness game online Whats Beautiful, it is not only the online -Under Armour also in Shanghai opened a female product of the store. This service professional athletes started sporting goods company by the market research firm NPD Group believes that Nike and Adidas next biggest rival. This is from the product line sales accounting for women can be seen -Under Armour product sales revenue accounted for about 30% of overall revenue. Previously, the company's CEO Kevin? Planck (Kevin Plank) represent Under Armour plans to consolidate the women's sports apparel market growth rate, he said the prospects for women's sports products, sports goods market can be like men, as on several occasions huge, there may even exceed the male market. fast fashion brands have been involved in this competition. In 2010, the American fast fashion brand Forever 21 released a sports product line. Gap's Athleta, etc. is also very rapid development momentum cheap air jordans . In earlier 2004, adidas Stella McCartney collaboration with product design in the women on a prelude to war. Part of the company's management at Nike was founded after leaving LUCY brand, began to compete for the United States women's sports and leisure apparel market share, so that further escalation of the war. "For women, participation in sports, purchase products which can not only means fashion," Trevor Edwards, president of the Nike brand worldwide "First Financial Weekly" said that he thinks it represents a lifestyle change. " I believe that this way of life has continued to spread worldwide in North America, Western Europe - even in China, we have seen this shift " Perhaps, Edwards, then this fight can be seen as a war of female consumers from North America to expand to the world, and in China, this competition began. The war is essential to the future development of each company in the single market - in the past two years, China's sports goods market competition brutal, almost every brand experienced a clear inventory, closed stores, the store re-planning, treatment adjustment phase product line. After entering saturation of traditional markets, as well as creating a new market segment, it is a natural business decisions. "Male consumption is relatively saturated, competition male sports products have very intense," said market analyst ???? said, "and now consumption night run, channel yoga, Pilates and other women's movement more and more, the market is no longer is the emphasis on male sport. " In the previous first earnings conference call, Parker also told analysts acknowledged that some cater to female consumers trying to make the company benefit, such as the development of applications for women, women regularly updated product selection series. From another perspective, this means that both the traditional sporting goods companies, emerging sporting goods companies, or fast fashion brand, a new chance. However, considering the different regions have different habits of the women's movement, for the performance of the product, purchase channels, as well as understanding of the product there is a huge difference. For the company hopes to seize growth opportunities in new market segments in terms of consumer understanding of each region is not an easy thing. Over the past two years, when the development of new Nike sports bra for research for female consumers, there is a significant difference in demand for the product and its presentation in the past more emphasis on the function of men. "We found that women's demand for the product are: You must look very beautiful, wear very comfortable, very nice feature - and that these requirements are sequentially arranged in this order of" Trevor Edwards said that this conclusion is for all women's products, he said Nike started to know such elements will affect the female consumers, but never thought the weight factors will be so great. After investigation, this conclusion is more clear. Adidas Similar results were obtained in the range of market research in China. Before marketing activities targeting the female market launch, Adidas team conducted a web-based survey and focus groups. In focus groups, the Adidas interviewed from six cities in 128 women aged between 15-28 years of age, ask their exercise habits, including what kind of exercise usually like, is not a person to do so on its own motion . "I do not like 'too wet feeling'." Greater China vice president of marketing for Adidas Man Meng book, "First Financial Weekly" said that this is his most impressed by the results of a survey, the color of the product, style , feel and breathability material sales of the product is essential. Kwong Adidas Greater China Jiayi, director of category management training impressed. Her "First Financial Weekly," for example, in Europe, black, dark brown hue of such products are very popular, but in interviews with focus groups, they found that most Chinese women do not like for this color, similar to pink, white, yellow, bright lines of this product in the tests more popular. Adidas thus concluded that the new market is mature and fast growing market acceptance of products for different. Specifically, it considers Western women are deeply involved in sports consumers to consumers, while Chinese consumers now demand more shallow sport and recreation is the center of all the women movement, and both attribute certain social . Another conclusion from the survey was that Chinese women shallow consumers for sports equipment, especially the importance of sports underwear did not reach North America, overall consumer awareness of the European market, but has begun to pay attention to such products . survey results came out, including Shanghai Innovation Design Center team to discuss the product is suitable color and texture and modify it. Shanghai Innovation Design Center team is responsible for the needs of the Greater China region (mainland China, Hong Kong, Taiwan) products for all women to make specific adjustments. Product prototype into a global version and Chinese version. Before being put into the market, for the Chinese women's market launch of the product will be modified on the basis of the global version. In fact, the face of the unknown market, before the movement of the company, is not only a question of how to collect this information. For Nike, Nike + also collect channel information. "It was found that even by Nike + women constantly concerned about cross-country running shoes, than we expected amount to much. In fact, cross-country running shoes accounted for in the overall product line is not high, and then we will adjust the product line number of cross-country running shoes. "Nike's vice president of global, Nike + general manager Stefan Olander example. Adidas focus of investigation in the gym became gather product feedback information, the marketing test of the key chain. Adidas also found in the channel to promote a new topic - the survey showed that fitness facilities have a social property. California Fitness has become one of the partners in the promotion of women Adidas related marketing activities. Founded in 1996, this fitness chain, formerly known as the American 24-hour fitness in the world, a total of 16 stores, including mainland China's three, nine Hong Kong, China, Singapore, four, including Beijing and Shanghai each 1 Room. Adidas and California Fitness first collaboration began in 2013. Cooperation in the form of two, one is to provide a woman Products in the fitness hall counter, thus promoting sales; the other is for the instructor training product knowledge, and better presented to consumers during exercise product water, perspiration, and other functions. Before training consumers, Adidas will advance to arrange for training coaches rotation, part of group fitness instructor, the other part is private lessons coach. One of California Fitness cooperation projects with Adidas is the music academy (Adidas Training Formula). "We first collaboration in 2013, the first coach to do the training schedule, at the beginning of the course will be concerned that this will not be too difficult." Hu Fang California Fitness Marketing Department of "First Financial Weekly" said. For example, women involved in the project members will feel Training Formula leg training intensity is too large, California Fitness coach will put the information back to the Adidas team responsible for fitness training. "At the beginning, it was more tired feedback." Hu Fang said. In order to increase the participation of enthusiastic female members, Adidas proposed solution is to increase the incentives. For example, by increasing the number of points to redeem free clothes. Compared with other brands, the biggest difference is that this incentive product support. "After Hebe do endorsements, Adidas will know with our endorsement of the product is not popular, then next season is not the order will give some. If what we want to push ahead with Adidas will meet, thereby increasing our membership comparison like the product. " "Big companies have seen female consumers need not only pink, purple shorts or tights, they also need products with powerful enough," one unnamed analyst on the "First Financial Weekly" He said, "In fact, change is not easy, which is the traditional channel for women consumer understanding is very plain." In fact, women on the challenges of sports products company raised the possibility of not only the product design process in detail. For Nike, the women on the differentiation characteristics of the product needs to change the company's product design aspects. Because in the sporting goods company's internal testing process, the main part of the test were high-tech products are men - reflecting sports company in the past not enough attention to female consumers, understanding is one-sided. 2000 for Nike is a critical year. Previously, even when designing shoes, Nike is using a smaller size male foot model as mold design, mold shape this arch and the heel is clearly and women are different. In that year, Nike began to enable female foot models do die. This will undoubtedly increase the cost, but also enhances the Nike insight into the needs of women. Under Armour has gone through this detour. ? Kevin Plank told the media admit to female consumers enough to understand - before his team's efforts, but the biggest is "downsized and changed to pink." relative to the sports shoes, sports underwear in a more professional product promotion, Nike has found some new difficulties. Over the past two years, Nike has tried to promote sports underwear size measuring device to help women improve choice in terms of sports underwear. Nike's vice president of global, Amy Montagne general manager of women's representation. This experience is the promotion of professional sports underwear products Nike found in India. In a well-known Indian cricket for the women the opportunity to participate in sports is more limited, lack of exercise habits. When in Mumbai, New Delhi, Bangalore Nike store product promotion to gather information, through the organization of women try on Nike products a measuring device discovery, when 80% of the Indian women's movement wearing the wrong bra size. promotion outside factors aside, the real problem is the sporting goods company to face different gender consumers, "How to build a more casual and intimate women's brand image while maintaining professional." Above analysts say . Whether Adidas or Nike, women are a strange sex. "We expect that women have more choices, this is not about fashion aspect, it is not only a question of life, I believe, sports brand should be required to provide a complete solution - make you run faster, help You exercise more comfortable, more beautiful. "Edwards" First Financial Weekly "said. For starters mining giant in terms of movement in this market, this is the beginning, not easy to find a balance. Nike hopes to reach $ 36 billion total revenues in 2017, which contributed to income women's products occupy 20 percent of total revenue. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: backgammon Shoes & nbsp; Four Seasons Bear shoes.)


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