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[Chinese shoes Network - News] Nike brand is no doubt the world's first sports shoe brand, regardless of Skechers, Adidas and Under Armour no matter how hard it is difficult to shake its status. But in the 2014-2015 fiscal year, Nike's brand value created for the industry by surprise. brand the official release of results, Nike's annual turnover of $ 30.6 billion, an increase of 10% over last year. As of May 31, 2015, Nike's fourth-quarter revenue growth of 5%, excluding exchange rate effects, revenue grew 13%. It is worth noting that Nike's turnover increased by 14% in North America, Western Europe, revenue increased 17%. During the quarter, diluted earnings per share increased by 26%, mainly benefiting from universal global store revenue growth, margin expansion and lower investment costs and sales tax offset. The company president and CEO Mark Parker said: "Nike's fiscal year 2015 was an excellent year for the performance of our ability to interact with consumers and the company's own innovation capability has reached an unprecedented growth rate and size, which is to give the brand. the growing power source. Nike brand growth potential has been reached in the history of the commanding heights. " Nike multiple causes of this year's windfall profits. In a recent conference call, noted that the growth of the brand thanks to several successful lifestyle products Series, such as Roshe Run and Air Max 1. Basketball shoes, also achieved strong growth, but Nike CEO Mark Parker is looking for more technological breakthroughs to help brand continued to gain success. Parker said: "Flyknit technology for athletes and our company, have been one of the biggest bre Cheap foamposites for sale akthroughs." NPD analyst Matt Powell estimated that Nike in the past year sold about 350 million pairs of sports shoes. For Adidas, in order to surpass Nike, there is still a long way to go. The following is Nike's fourth-quarter earnings Interpretation: ? Nike's revenue rose 5 percent to $ 7.8 billion, up 13% currency-neutral basis; ? Nike brand revenues $ 7.4 billion, up 13% currency-neutral basis. The main benefit from the growth of almost global stores and major product categories, in addition to emerging markets and the football category. ? Converse brand revenue $ 435 million, up 14% currency-neutral basis. Mainly due to changes in market distribution, implemented in Austria, Germany and Switzerland Direct business, as well as the strong performance of the brand in the US market. ? Company's gross margin increased 60 basis points to 46.2%. The main reason is the growth in the average selling price of the upgrade and high profitability in growing direct sales business, which was partially offset by increased logistics costs of inputs and products. ? Sales and administration expenses increased by 6% to $ 2.6 billion. Innovation expenditure of $ 819 million demand, fell 7 percent compared to last year, mainly due to the fiscal year 2014 was the high sponsorship of the World Cup. Operating expenses rose 13% to $ 1.8 billion, mainly due to the expansion of infrastructure and investment costs Direct service for user-oriented digital business development capacity is higher. ? Other net income of $ 58 million, including a net foreign currency exchange gains. During the quarter, the Company will estimate the annual foreign exchange gains and losses included new jordans shoes for sale in net income in other projects, plus affect the actual conversion process due to changes in exchange rates caused by subtracting the income tax revenue of about $ 37 million in. ? Company's effective tax rate was 17.8%, compared to 23.5%. Mainly due to the 2015 fiscal year in the transition period, the company dealings taxes and expenditure reduction adjustment. ? Net income rose 24% to $ 865 million; diluted earnings per share rose 26 percent to $ 0.98, primarily due to strong revenue growth and gross margin expansion, low tax rates and average diluted shares per weight reduction. 2015 fiscal year income List ? Nike's revenue grew 10 percent to $ 30.6 billion, an increase of 14% in currency-neutral basis. ? Nike brand revenues of $ 28.7 billion, excluding the impact of exchange rate changes, an increase of 14%. ? Neutral currency basis, revenue for the Nike brand wholesale customers grew 10%, while Direct revenue increased to $ 6.6 billion, excluding the impact of exchange rate changes, an increase of 29%. Year-store turnover increased by 16%, online sales revenue growth of 59%, the new store's turnover also increased. That year 2015 ended May 31, Nike brand directly managed stores to 768 compared to last year to 832. ? Neutral currency basis, Nike stores to have achieved global growth, all key product categories including women's, men's and young sports series have achieved growth, in addition to Global Football. ? Converse revenues of $ 2 billion, in currency-neutral basis, an increase of 21%. Mainly due to changes in market distribution, implemented in Austria, Germany and Switzerland Direct business, as well as the strong performance of the brand cheap jordans in the US market. ? Gross margin expanded 120 basis points to 46%. The main reason is the growth in the average selling price of the upgrade and high profitability in growing direct sales business, which was partially offset by increased logistics costs of inputs and products. ? Sales and administrative expenses increased 13% to $ 9.9 billion. Innovation expenditure of $ 3.2 billion demand, an increase of 6%, mainly for critical events and product launches, as well as investment Direct and sports marketing areas. Operating expenses increased 16% to $ 6.7 billion, mainly due to the expansion of infrastructure and investment costs Direct service for user-oriented digital business development capacity is higher. ? This fiscal year, other net income of $ 58 million. This year, the company will annually exchange gains and losses included in net income forecast for other projects, the additional impact of adding the actual conversion process due to changes in exchange rates caused by subtracting the income tax revenue of approximately $ 73 million. ? Effective tax rate was 22.2%, compared to 24%, the main benefit from good solution to span multiple jurisdictions tax audit issues. ? Net income rose 22 percent to $ 3.3 billion, reflecting strong revenue growth, margin expansion and the advantages of low tax rates. Diluted earnings per share rose 25% to $ 3.7, reflecting the growth in net income, and diluted average weight per equity decreases. sports fashion are not only popular in today's fashion retail consumers. It is also popular on Wall Street. Such as Nike sports retail giant has in the broader field of retail and apparel sales was a great success, they m jordan shoes online sale ake more and more Americans will be running equipment, yoga pants and basketball shoes, fashion belt from the gym to the street. The new fabrics, colors and styles to create a new buzzword - sports style, to describe the trend of fashion and sports apparel. Nike gain a much higher than expected turnover and profits, which have benefited from the impact of this "sports" new wave. On Friday, Nike's stock price to new highs, investors are optimistic about the company's prospects. Analysts forecast that the company will continue to take away its primary rival Adidas's market share, including Adidas struggling to defend local markets in Western Europe and the key US market. Sterne Agee analyst Sam Poser, said: "We believe that Nike, Adidas will continue to seize market share." Since sportswear momentum is busy, a lot of sports apparel maker's shares are rising, there is no sign to go unabated. Meanwhile, more retailers, including H & amp; M and Urban Outfitters also expand the brand's sportswear categories to cater to this trend. But apparently pure sports apparel manufacturers such as Nike, Under Armour and Lululemon advantage is more prominent in this regard. Analysts say that within the next year, good spot sportswear continues to persist. Nike company said futures orders up 13 percent compared to last year, is clearly an important signal of future high-demand sports apparel. Millward Brown advertising company announced in 2015 its tenth annual BrandZ ranking results of the world's most valuable brands. There is a point of great concern news: Nike ranked first in the ranking of the most valuable brand clothing. Note that not the most valuable sports apparel cheap foamposites brand, but the most valuable brand clothing. Nike hundred ranked No. 28 in the overall brand rankings, while ranking in the top ten clothing brand, which beat Zara, H & amp; M, Ralph Lauren, Hugo Boss and Tommy Hilfiger to be the first. While in the conventional fashion category rankings, it also defeated Louis Vuitton (luxury category # 32) and Hermes (luxury class No. 55). Nike ranking reflects some interesting stuff - the name was not appropriate "sports apparel" is emerging as a rising fashion trend, the most important is that this ranking reflects Nike has ambitions. (Chinese shoes Network - the most authoritative and most professional co-brand footwear News: Danby Merino fashion brand)The new color Nike Air Max 90 Ice from the new city series, the shoes of the United States as the design theme of New York. Light brown shoes with a translucent Ice midsole, eye-catching red and green dotted details, coupled with a unique wave point design, so that this new Nike Air Max 90 Ice presents a unique charm. 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Michael Jordan said, "Russell's temperament on the pitch and off the pitch, and his devotion to basketball and his dedication to basketball, made him the best choice for JORDANBRAND spokesmen.". We appreciate the tremendous motivation and passion he brings to basketball." Westbrook (6 feet, 4 inches, 187 pounds) last season to help the thunder team into the finals, this is the first time the thunder team home court moved to the finals in Oklahoma City, Westbrook also by virtue of its outstanding performance in the 2011-12 all star lineup. The dynamic point guard scored 23.6 points (fifth in the field), 5.5 assists and 4.6 rebounds in 2011-12 regular season games. The Losangeles born defender has been in the all star game for the second consecutive year, scoring 21 points and 5 rebounds. played an excellent season after representing the U. S. basketball team in the 2012 London Olympics. Westbrook finished the season. Despite his role as an alternative to the US basketball team, he averaged 8.5 points, 1.6 assists and 1.6 rebounds in the 8 games he played. In the match against Nigeria, Westbrook outstanding performance contributed 21 points, helping the U.S. team to 156-73 win over Nigeria, the score also created the American team in the Olympic Games of the highest scoring record. Westbrook at the University of California at Los Angeles (UCLA) study, UCLA led the Bruins two successive season in American College Basketball League (NCAA) four, then he entered the NBA and joined the thunder team. He won the PAC-10 league's defensive player of the year at the University and set the longest record of playing time for the brown bears since 1979 (1318 minutes). share: micro-blog recommends, a unique player in the field of trend sports, PONY launched the three series in the summer of 2012, featuring a mix of sports frenzy, urban love, and classic enthusiasm. "The Olympic Sola Series in colors". 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This time the brand for the 2015 summer series adds a new Bermuda series of color, with the beach and sea water as inspiration for the Bermuda, to create a blue green Shadow 6000 and Trainer DXN. It is reported that the series will be officially on sale in May 24th, will be available through the Saucony store to buy. search app store to download and install when guest artifact, the hot shoe money grab single worry free; forum posting shoes identification, God distinguish between true and false, Taobao to buy shoes more at ease; detailed inquiry micro channel dunkhome, microblogging "when off, the interaction does not stop! source: HBIn this black-oriented fashion street, each black single product is so strong opponents, so if it is a classic legend contour black single product, you can imagine it must be absolutely black soul lovers will not let go of. The barbarian leader Jordan Brand sneakers will bring air jordan 1 Mid black color design "Triple Black" for us. 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Supreme x Clarks 2013 spring and summer joint edition desert boots debut 2013-12-08 23:15:56 American trend brand Supreme this year can be described as action continues, after successive joint Vans, COMME des GARCONS SHIRT and Nike SB, this time it teamed up with British shoe brand Clarks, launched the 2013 spring summer Desert Boot series. In addition to the classic desert boots shape, shoes shoes also loaded the world map of the pattern, especially for the original Stone accustomed to desert boots added a different kind of breath. In addition, the series also contains three different colors of red, brown and green, which provide different choices for shoe fans. It is reported that the series will be in May 9th in New York, London, Losangeles and other places to take the lead.


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